Rihanna Named New Face Of Balmain. 2013 was truly the year of Rihanna, with collections from Mac & River Island, the singer was quite busy making movies. Now it appears that 2014 will be just as busy for Ms. Ri. Just yesterday the singer was officially announced as the new face of the Balmain brand. Campaigns for the Spring/ Summer 2014 collection with the brand have already been rolled out, which feature the singer dolled up in edgy pieces that are sure to turn heads. Take a sneak peek at Ri working the campaign after the drop. Congrats RiRi, we can’t wait to see what else she has in store for us in 2014.